Banner ads are small but can be an effective way to keep your business visible. They can powerfully capture your target audience's attention with a few thoughtful, well-written words woven together. The best banner ads follow the 4 C's: Clear, Compelling, Concise, Creative. Write Words Copywriting utilizes all of these principles and crafts dynamic banner ads that not only attract attention but also convey your message and provide clear call-to-actions in a creatively concise way.